Massimo is General Manager CEO of Omnicom Public Relations Group ( Ketchum, Porter Novelli). He is a Communications and Public Affairs Specialist with a solid background in different industries including Governments, financial services, pharma, healthcare, food beverage, FCMGs, automotive, sports, transportation, energy. In his career Massimo managed several reputation management campaigns along with projects of crisis communications. He can work in several languages: English, Spanish, French, Portuguese and Italian. Before joining Omnicom, Massimo worked for other global communications networks and Mediaset TV. Previously, he served the Italian Ministry of Foreign Affairs in Brazil and the United Nations in New York. He studied in UK, Spain, France and Italy. Since 2015 Massimo has been representing the Italian PR and Communications Industry in the Board of Management of ICCO (International Communications Consultancy Organization) which is the voice of public relations consultancies around the world. In November 2020 ICCO elected Massimo as its new European President.